Jozeph Diarbakerli is a Canadian couture house founded in 2024 by Jozeph and Cintia Diarbakerli, working between Syrian Armenian heritage and a sculptural, unapologetic line, with a celebrity clientele.

Two directions were developed for the launch.

The Private Stage, shown here, was the concept proposed by Eterna: a constructed set, raised curtains, dramatic light, the collection presented as a staged performance rather than a runway.

The house chose its own direction, a private salon show inside a villa staged under paparazzi light, with the collection revealed to an invited room. That direction was produced by Eterna in collaboration with the maison and its creative team, and covered a digital casting of 22 models, each assigned a distinct couture look from the collection.

Villain Era Energy launched on 16 September. The silhouettes and the launch are live on the house's channels.